In this conversation, Shahd discusses the implications ofconsumerism in a capitalist society, emphasizing the detrimental effects on both the environment and the workforce. She argues that true sustainability cannot be achieved without considering the welfare of the people involved in production, highlighting the need for a holistic approach to resilience that encompasses both social and environmental factors.
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Guest speaker: Shahd Alasaly
Today on Sustainability Transformations, we’re joined by Shahd Alasaly — author, designer, and founder of Blue Meets Blue. Shahd’s work blends fashion, social impact, and sustainability by partnering with refugee artisans to createheritage textiles that honor culture while protecting the planet. Her designs don’t just tell a story — they embody resilience, dignity, and environmentalresponsibility.
Contact: www.bluemeetsblue.com,www.linkedin.com/in/shahd-a-0747b647/
Takeaways
We live in a consumer-driven capitalist world.
The push to buy more and cheaper has a true cost.
Fast production is harmful to the planet.
Working conditions in sweatshops are dire.
Sustainability cannot exist without social resilience.
Environmental and social resilience go hand in hand.
Profit-driven motives hinder sustainable practices.
True sustainability requires ethical production.
We must consider the welfare of workers in production.
A holistic approach to resilience is essential.
Chapters
00:00 Introduction to Blue Meets Blue and Its Mission
02:19 The Journey of Empowering Refugee Artisans
05:24 Learning Sustainability from Refugee Women
08:49 The Interconnection of Social and EnvironmentalResilience
10:56 Building a Sustainable Supply Chain
14:58 Understanding Artisan-Led Production
16:52 Navigating Customer Willingness to Pay
19:07 The Power of Storytelling in Sustainability
20:51 Balancing People and Planet in Business Models
22:36 Measuring Social Impact and Success
24:01 The Future of Fashion and Handmade Craft
25:55 Final Thoughts on Human Connection and Sustainability