Amcor’s chief sustainability officer David Clark joins Ian Welsh to unpack the rapid rise of extended producer responsibility (EPR) schemes and what well-designed systems can deliver. They discuss how eco-modulated fees can incentivise better packaging, why operational control for industry is critical and how EPR can strengthen recycling economics. They also reflect on the diverse approaches emerging across the US and globally, the design and material implications for brands, and what implementation challenges lie ahead as EPR continues to expand.   The 2026 sustainable packaging innovation forum series is now live, taking place in Amsterdam on 10-11 March 2026. Click here for information on how to get involved.