Heike Petersen Cunza is the founder of Wellicious, a circular yoga wear brand, with Cradle to Cradle, Gold certification.
Heike talks to Raakhee about the depth of their sustainability certification, her priorities of motherhood, and how yoga principals of peace and love contradict the plastic yoga clothing industry (think polyester, nylon fabrics), that harm the wearer and the environment. Heike doesn’t want to be known as a sustainable brand, but as an affordable, modern, yoga wear brand for everyone.
Gaby Jesson takes a deep dive into some of the themes arising in this episode, including the business value and backlashes of certification. The panel of guests for this episode are:
Ana Santi: Journalist at Vogue Business, the BBC, author and former deputy editor at Drapers, speaking about the scrutiny of good certification, and the high cost of sportswear fabric innovation
Nick Reed: Founder of menswear clothing brand Neem London, speaking about unifying internal values via certifications, managing supply chains, recycled clothing and how to engage shoppers by building a community
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The information provided in this podcast is for educational and entertainment only and is not intended as professional advice. We encourage listeners to do their own research and consult with a professional before making any decisions related to sustainable fashion or any other topic discussed on this podcast. Additionally, the opinions expressed in this podcast are those of the host(s) and guest(s) and do not necessarily reflect the views of any organization or company mentioned