In this episode of Sustainable Futures, Jonathan Hall speaks with Bianca Woolley, Global Marketing Sustainability Lead at Diageo, about the critical importance of water sustainability. They discuss Diageo's water stewardship initiatives, the challenges of engaging consumers on water issues, and the insights gained from research on consumer attitudes towards water. The conversation emphasises the need for brands to communicate their sustainability efforts in a way that resonates with consumers, particularly in the context of water scarcity and pollution as Bianca shares examples of how Diageo is taking action and the importance of making sustainability desirable for consumers.

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