this episode looks into candy kitten's business success! having a brand manifesto of "no nasties. all good" they position their brand to be transparently sustainable by not using ingredients that are toxic to the environment or to its' consumer!
being the first corp b certified sweet brand in the uk suggests they are certifiably doing the right thing!
no palm oil, plant based, and carbon neutral are also other strong indicators!
last year they turned over £9 million suggesting that a brand that positions themselves as sustainable can still be VERY profitable!
as always we look into their:
- sustainability
- branding
- product quality
sustainability is woven into every aspect of these pillars demonstrating that you can position sustainability at the heart of your business and still be successful!
give it a listen to find out how!