this podcast unpacks how sustainable brands became more successful than others! ellie uses HER analysis framework of a 3 pillar foundation theory that every brand who's purpose is "sustainability" needs two other pillars to be able to answer this question: would you still buy this product if it wasn't sustainable? how good is the product and how strong is the branding? ellie isn't a brand expert but does work in sustainability and has a masters in it too! she has also partnered with multiple sustainable brands on her own social media account eco__ellie and has hit views of up to 4 million!