ep 5: whilst you're tanning, coral is bleaching

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Sustainable is the New Black

ellie.cooper

7 episodes

2 days ago

this podcast unpacks how sustainable brands became more successful than others! ellie uses HER analysis framework of a 3 pillar foundation theory that every brand who's purpose is "sustainability" needs two other pillars to be able to answer this question: would you still buy this product if it wasn't sustainable? how good is the product and how strong is the branding? ellie isn't a brand expert but does work in sustainability and has a masters in it too! she has also partnered with multiple sustainable brands on her own social media account eco__ellie and has hit views of up to 4 million!

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ep 5: whilst you're tanning, coral is bleaching

Sustainable is the New Black

14 minutes 48 seconds

6 months ago

ep 5: whilst you're tanning, coral is bleaching

Turns out while suncream is protecting our skin it is DESTROYING the coral's DNA and rejects the algae that feeds them and loses their beautiful colour

I host my first interview with Carl the Coral to hear exactly what happens to them and how Coral can combat climate change and so making the small change to MINERAL suncream can literally SAVE THEM

I will also talk about Grüüm the most affordable UK based brand that focuses on mineral suncream and talk more about the other cool initiatives their company does!