Four episodes exploring opportunities for oral care and premiumization – and in the next five minutes we are examining “professional is the new premium.” This is a phenomenon in skin care where scientists and doctors are launching brands with cutting edge technology. These are the new stars of the high end and they are replacing the legacy of old guard. The same has happened in hair care. When will oral care catch up?
Our newsletter has more examples about adding value and premiumisation, please subscribe to learn more. To find out more about how the Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.
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References:
- Wella: https://moodiedavittreport.com/wella-expands-travel-retail-presence-in-frankfurt-with-gebr-heinemann/
- Beyoncé: https://cecred.com/en-eu
- Messmer tea: https://www.messmer.de/tee-shop/arzneitee
- Beauty Pie: https://www.beautypie.com/products/insiders-lab-bag-02
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About Future Forward:
Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.
Contact future.forward@symrise.com to find out more.