Four episodes exploring opportunities for oral care and premiumization – and in the next ten minutes we examine the premium hospitality experience, where time and attention are the differentiators. As oral care is something we do for ourselves, we cannot exactly replicate the concierge experience, but we can be inspired by the following four aspects: Tailoring products to our user’s individual needs (customization), guaranteeing results and minimising disappointment, time enriching, and exclusive experiences.
From customization to the idea of creating an oral care concierge app, listen to find out more about premiumisation and how we can learn from the hospitality market!
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References:
https://thehairlab.com/
https://www.tiktok.com/tag/colouranalysis
https://www.tiktok.com/tag/coloranalysistok
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About Future Forward:
Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.
Contact future.forward@symrise.com to find out more.