Four episodes exploring opportunities for oral care and premiumization – and in the next eight minutes we are focusing on how new ingredients, or new versions of ingredients, create opportunities for premiumisation. We turn to the worlds of wines, whiskeys and coffee to look at ingredient exclusivity and process exclusivity, which leads us to purity guarantees – coming from clean beauty. And finally, we explore how new formats, the familiar with a twist, offer opportunities for premiumisation and customization.
Our newsletter is packed with examples about premiumisation, do not hesitate to subscribe. To find out more about how Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.
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References:
- Skinification in hair care: https://www.loreal-paris.co.uk/elvive/hydra-hyaluronic/shampoo-with-hyaluronic-acid
- Skinification in deo: https://www.dove.com/us/en/stories/campaigns/vitamin-care.html
- Corona beer with vitamin D: https://www.prnewswire.com/in/news-releases/corona-brings-consumers-sunshine-anytime-with-the-introduction-of-corona-sunbrew-0-0-the-world-s-first-non-alcoholic-beer-with-vitamin-d-894972446.html
- Skin cream with eight different types of hyaluronic acid: https://global.oliveyoung.com/product/detail?prdtNo=GA240222223
- Viridian: https://www.instagram.com/p/C6yaoMftDH7/
- The “familiar with a twist”: https://www.modernretail.co/operations/people-arent-going-to-the-grocery-store-for-novelty-amid-inflation-cpg-startups-go-back-to-basics
- Carte Noire coffee: https://www.instagram.com/p/Cl2TCGiuU0W/
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About Future Forward:
Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.
Contact future.forward@symrise.com to find out more.