Episode 5 of Synapse Sessions with Carly McMillenIn this eye-opening episode of Synapse Sessions, I sit down with Carly McMillen, co-founder of PPC Farm and a true data scientist in the Amazon advertising space. With nearly a decade of e-commerce experience, Carly reveals the scientific approach that has helped multiple brands scale to 7 and 8-figures through strategic PPC management.-----------👉Get in touch with Carly McMillen🔗 https://www.linkedin.com/in/carly-mcmillen/🔗 https://www.ppcfarm.com/✅ Other FREE Tools ✅PPC Analyzer 🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-yt------------🔬 WHAT YOU'LL LEARN:- The profit-first framework that ensures every ad dollar works for your bottom line- Why emotional decision-making is killing your Amazon ad performance- How to structure campaigns for crystal-clear data analysis- The exact metrics beyond ACOS that truly matter to your profitability- Why most sellers waste money chasing the wrong ad types- Campaign structure secrets that give you complete visibility into what's workingCarly breaks down the common mistakes that even experienced sellers make and shares the scientific method she applies to every campaign. If you're tired of guessing what works in your Amazon PPC or feeling like you're burning money on ads, this episode will transform how you approach advertising.Chapters:00:00 - Introduction01:00 Carly's journey from operations to PPC specialist03:36 Common elements of 7-figure success stories05:55 Understanding PPC Strategies10:55 The scientific mindset of PPC16:57 Optimization practices for PPC19:42 Profitability and Advertising Stratgegies25:53 Customer Lifetime Value26:58 Foundational Practices for New Sellers