The HIDDEN Amazon Ranking Factor 80% of Sellers Ignore (Ex-Amazon PM Reveals All)

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Synapse Sessions - Amazon Expert Series

Seller Synapse

16 episodes

1 week ago

Synapse Sessions: The podcast where Amazon experts share insider strategies and actionable advice for sellers and e-commerce professionals. Each episode features in-depth conversations with industry leaders who break down complex Amazon FBA concepts into practical techniques you can implement immediately. Whether you're scaling your brand, just starting out, or working in an Amazon agency, Synapse Sessions delivers valuable insights to help you navigate and succeed in the ever-evolving marketplace. New episodes drop weekly. Subscribe now to learn from the best in the Amazon ecosystem.

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The HIDDEN Amazon Ranking Factor 80% of Sellers Ignore (Ex-Amazon PM Reveals All)

Synapse Sessions - Amazon Expert Series

35 minutes 3 seconds

3 months ago

The HIDDEN Amazon Ranking Factor 80% of Sellers Ignore (Ex-Amazon PM Reveals All)

Episode 16 of Synapse Sessions with Alfonso GutierrezIn this game-changing episode of Synapse Sessions, I sit down with Alfonso Gutierrez, ex-Amazon product manager and founder of Sellervate. With deep Amazon ecosystem knowledge from his time as a product manager at Amazon Spain, Alfonso reveals why 80% of sellers and agencies are leaving money on the table by neglecting customer service as a critical ranking factor.🎯 WHAT YOU'LL LEARN:Why customer service is the most overlooked Amazon ranking factorHow to remove 80% of product-related negative reviews without breaking TOSThe 24-hour response rule that increases review removal success ratesWhy even top agencies avoid customer service (and why that's a mistake)The exact process for reaching out to negative reviewers compliantlyHow one "yes" response exposed a multi-7-figure brand's customer service failureThe Chris Voss hostage negotiation tactic for difficult customersWhy Amazon customers are more demanding than other platformsAlfonso breaks down the common mistakes Amazon sellers make with customer service and shares the exact daily process his team uses to turn customer service into a competitive advantage for review management and brand protection.👉Get in touch with Alfonso Gutierrez🔗 Website: https://www.sellervate.com/🔗 Email: alfonso@sellervate.com🔗 LinkedIn: https://www.linkedin.com/in/alfonguti/✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gptChapters:00:00 Alfonso's Journey from Amazon PM to Sellervate01:37 The Multi-7-Figure Brand Customer Service Failure03:38 Alfonso's Amazon Product Manager Background05:23 Why Amazon Customer Service is Critical vs Other Platforms08:39 How to Remove Negative Reviews Without Breaking TOS11:26 The 30-Day Outreach Window and Response Timing13:32 Handling Shipping-Related Product Reviews15:34 The Chris Voss Empathy Technique for Hostile Customers18:31 Customer Service TOS Do's and Don'ts21:37 What Information You Can and Cannot Request23:18 Algorithm vs Psychology: How Star Ratings Really Impact Sales25:28 Why 80% of Agencies Avoid Customer Service28:11 The Hidden Costs of Inefficient Customer Service Management30:43 Why Generic VAs Aren't Enough for Amazon Customer Service32:09 The Risks of Breaking Amazon's Customer Service TOS33:17 How to Get Started with Sellervate