Why Amazon Ranking "Best Practices" DON'T Work (What Actually Does)

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Synapse Sessions - Amazon Expert Series

Seller Synapse

16 episodes

1 week ago

Synapse Sessions: The podcast where Amazon experts share insider strategies and actionable advice for sellers and e-commerce professionals. Each episode features in-depth conversations with industry leaders who break down complex Amazon FBA concepts into practical techniques you can implement immediately. Whether you're scaling your brand, just starting out, or working in an Amazon agency, Synapse Sessions delivers valuable insights to help you navigate and succeed in the ever-evolving marketplace. New episodes drop weekly. Subscribe now to learn from the best in the Amazon ecosystem.

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Why Amazon Ranking "Best Practices" DON'T Work (What Actually Does)

Synapse Sessions - Amazon Expert Series

44 minutes 2 seconds

4 months ago

Why Amazon Ranking "Best Practices" DON'T Work (What Actually Does)

Synapse Sessions with Brian R Johnson (DeepM Founder)In this game-changing episode of Synapse Sessions, I sit down with Brian Johnson, founder of DeepM and 18-year e-commerce veteran with 11 years specifically on Amazon. Brian reveals why generic ranking advice fails and shares the data-driven approach that's delivering 200-400% organic sales growth for Amazon sellers.🎯 WHAT YOU'LL LEARN:- Why focusing on high-volume keywords is actually hurting your rankings- The exact Brand Analytics data you should analyze to find your competitive advantage- How Amazon's A9 algorithm treats each product niche differently (and why this matters)- The search term selection strategy that beats chasing popular keywords every time- Why conversion rate advantage trumps search volume for ranking successHow to identify the 5-10 search terms where you actually outperform competitors- The biggest mistakes sellers make with keyword research tools- Which search rank factors matter most for YOUR specific niche- How to use AI tools to analyze your search query performance dataBrian breaks down why the "set it and forget it" mentality kills Amazon businesses and shares the precision-focused approach his system uses to analyze over 100 ranking factors. If you're struggling with Amazon ranking despite following all the "best practices," this episode reveals what's actually moving the needle.👉Get in touch with Brian R Johnson learn more aboout DeepM.ai🔗 Website: https://deepm.ai🔗 LinkedIn: https://www.linkedin.com/in/brianrjohnson-amazon/---------✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gpt---------CHAPTERS00:00 Brian Johnson's Journey & Experience in Amazon02:36 The Reality of Amazon Algorithm Changes07:40 Why Generic Ranking Advice Fails13:14 Amazon Marketing Cloud & Data-Driven Approach15:01 Niche-Specific Ranking Factors19:01 New Product Launch Strategy & Data Collection21:35 Using DeepM for Product Launches25:02 Stop, Start, Keep Framework for Amazon Success27:33 Testing Changes & Timeline for Results32:57 Search Query Performance Reports & AI Analysis38:04 Who Should Use DeepM & Success Metrics42:52 Contact Information & Future Roadmap