Synapse Sessions EP 13 with Ben LeonardIn this eye-opening episode of Synapse Sessions, I sit down with Ben Leonard, founder of Peregrine E-commerce and creator of Beast Gear. Ben shares the shocking story of how he sold his multi-million dollar brand to aggregators, watched them destroy it, and then bought it back to rebuild from the ashes.🎯 WHAT YOU'LL LEARN:- Why relying solely on Amazon is killing your brand's long-term potential- The exact mistakes aggregators made that tanked a $6M brand to $500K- How to build brand independence while still crushing it on Amazon- The social media strategy that creates positive flywheels between platforms- Why acting like a real consumer brand beats traditional Amazon tactics- How to turn Amazon customers into loyal brand advocates- The creator partnership strategy that requires zero paid posts- Behind-the-scenes of the most transparent brand turnaround everBen reveals why the aggregator model failed so spectacularly and shares his exact playbook for building brands that survive platform changes. If you're stuck in the "Amazon goldfish bowl" and want to create real brand independence, this episode shows you the roadmap to escape.👉Get in touch with Ben Leonard🔗 Website: https://peregrinecommerce.com🔗 Brand Rescue Mission: https://brandrescuemission.com🔗 LinkedIn: https://www.linkedin.com/in/benjleonard/🔗 Instagram: @benleonardpro✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gptCHAPTERS00:00 Introduction to Ben Leonard and Beast Gear01:46 The Shocking Story: Selling and Buying Back Beast Gear04:13 How Aggregators Destroyed a $6M Brand10:07 The Flawed Aggregator Strategy and Arrogance13:10 Why Amazon-Only Brands Are Vulnerable15:52 Building Brand Independence: Where to Start18:20 The Power of Social Media Algorithms for Brands21:10 Creating Customer Flywheels Beyond Amazon24:08 Creator Partnerships vs Paid Influencer Posts26:37 First Steps to Escape the Amazon Goldfish Bowl28:10 How to Connect with Ben Leonard