Why Your Amazon Sales Are STUCK (The CTR-CVR-Traffic Fix)

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Synapse Sessions - Amazon Expert Series

Seller Synapse

16 episodes

3 days ago

Synapse Sessions: The podcast where Amazon experts share insider strategies and actionable advice for sellers and e-commerce professionals. Each episode features in-depth conversations with industry leaders who break down complex Amazon FBA concepts into practical techniques you can implement immediately. Whether you're scaling your brand, just starting out, or working in an Amazon agency, Synapse Sessions delivers valuable insights to help you navigate and succeed in the ever-evolving marketplace. New episodes drop weekly. Subscribe now to learn from the best in the Amazon ecosystem.

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Why Your Amazon Sales Are STUCK (The CTR-CVR-Traffic Fix)

Synapse Sessions - Amazon Expert Series

37 minutes 22 seconds

3 months ago

Why Your Amazon Sales Are STUCK (The CTR-CVR-Traffic Fix)

Episode 14 of Synapse Sessions with Anoop PatelIn this diagnostic episode of Synapse Sessions, I sit down with Anoop Patel, Amazon PPC expert and founder of Zenath, who reveals his systematic approach to diagnosing why Amazon sales plateau and the precise order to fix them without wasting money on broken campaigns.Anoop breaks down the CTR, CVR, traffic framework, shares advanced PPC strategies that most Amazon sellers miss, and explains why most sellers get stuck treating symptoms rather than root causes. If your Amazon sales are declining, this conversation will give you the exact roadmap to diagnose and fix what's broken.🎯 WHAT YOU'LL LEARN:- The systematic CTR → CVR → Traffic diagnostic framework for stuck sales- Why throwing money at PPC when sales plateau makes things worse- Main image mistakes that kill click-through rates (and how to fix them)- The exact A/B testing method using Amazon's managed experiments- How negative reviews automatically hurt your rankings (not just conversions)- Advanced keyword stuffing strategies for maximum SEO impact- The "negative phrase" PPC hack that saves thousands in ad spend- Why defensive campaigns cannibalize organic sales (and how to test it)- Cross-selling strategies that actually protect your listings- How to calculate true profitability using Amazon's hidden SKU tool👉Get in touch with Anoop Patel🔗 Website: https://www.adszenith.com/🔗 Email: anoop@adszenith.com🔗 Linkedin: https://www.linkedin.com/in/anoop-patel-amazonppc/✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gptCHAPTERS:00:00 The CTR-CVR-Traffic Diagnostic Framework02:01 Main Image Mistakes Killing Your CTR04:24 Amazon's A/B Testing vs External Tools06:01 What Impacts Conversions Most Right Now08:12 The Review Goal Every New Seller Needs10:19 How Bad Reviews Automatically Hurt Rankings12:17 Grey Hat Review Tactics (And Why to Avoid Them)14:17 SEO vs PPC: The Right Order for Traffic17:04 Algorithm-First Copy vs Readability Balance20:16 Two-Part Titles: What We Know So Far21:31 Advanced PPC Optimization Strategies23:54 The Auto Campaign Negative Keyword Mistake26:12 Video Ads and Sponsored Display Strategy29:48 Smart Cross-Selling vs Defensive Campaigns32:19 How to Spot Cannibalized Organic Sales34:03 Calculating True Profitability on Amazon35:28 Zenath's Full-Service Amazon Solutions