Janusz Naklicki- Chief Strategy Officer

Dariusz Lewczuk- Head of Marketing Automation at Orange

Sebastian Szczepaniak - Head of Customer Success and Implementation In this episode, we will focus on the telecommunications industry. Based on the example of Orange, our host Janusz Naklicki will ask - how Orange personalizes the messages for customers. Sebastian Szczepaniak and our special guest Dariusz Lewczuk from Orange will discuss how orchestrating multiple channels gives a bunch of new opportunities for developing AI and Machine Learning technology. We will also discuss how those technologies can help manage communication with customers in a more relevant and personalized way. They give insights on topics such as: - What are the crucial channels in Orange, which become more important - How can Orange make sure that the offers presented in the POS are personalized - How can Synerise help in achieving this cross-channel communication - How is Orange using Machine Learning and AI technology (00:00) Personalization at Orange  (03:14) Personalizing the Home Page by Synerise (04:37) Managing Multiple Channels at Orange (8:22) RCS and Chat (10:49) Personalization in the offline points of sales (15:32) AI & ML in Orange (21:01) Orange Mobile Application