In this episode, Nina Fortuna Franks shares the frameworks she’s used across four decades of building and scaling companies from startup to IPO. We break down how small business owners can outperform much larger competitors by using leverage, systems, and speed instead of relying on big budgets or large teams.

Nina explains why clarity beats complexity, how the Trust Contract creates a focused offer that sells, and why durable growth comes from circuits rather than one-off wins. If you’re a founder or coach who wants to build a business that supports your life, not consumes it, this conversation gives you a practical blueprint for doing exactly that.

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Create Your Own Trust Contract: {coming soon}

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Connect with Nina on LinkedIn: linkedin.com/in/ninafortunafranks?originalSubdomain=uk

Join the Boom Viral Wait List: {link coming soon}

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Transformation Engine Builder Toolkit: https://forms.monday.com/forms/4a4c38d16550ce898e735cfd9efee2f1?r=use1

Podcast Guest Application: {coming soon}

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╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ :) ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝

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Chapter Timestamps:

0:00 - Introduction

0:59 - Sustaining Ambition for Over 40 Years

2:38 - Why Nina is Drawn to Serving SMEs

5:08 - How to Punch Above Your Weight

14:25 - The Trust Contract

27:51 - The Four Stage Sales Circuit

46:09 - Why The Transformation Engine

52:32 - Goals for Boom Viral

54:42 - How To Find Your Business Idea

1:03:36 - Three Main Takeaways

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