Ready to stop guessing where your Amazon ad dollars are going? Hamish Conway and Sebastian Hargreaves reveal what six months of real Sponsored Products data from Amazon Australia tells us about which placements are actually performing. They unpack surprising insights on cost-per-click, conversion rates, and ROAS across top of search, rest of search, and product pages - highlighting where most brands are overspending or missing opportunities entirely. You’ll also hear why product page ads may be undervalued, how to structure your campaigns for scale, and why now is the time to double down on Amazon AU before competition and costs catch up. If you’re running ads on Amazon AU, this episode is packed with sharp, actionable takeaways to help you optimise spend and scale smarter while the market is still underpriced.