How to Create Content Your Audience Binge Watches with Rachael Kay Albers from Awkward Marketing

Rachael creates excellent, though-provoking and hilarious 🤣 content regularly with Awkward Marketing. She blends storytelling and sketch comedy with marketing and business advice for entrepreneurs who want to build epic, unforgettable brands online.

On this episode of TAG! she covers:

* How to use Facebook as a market research tool
* Why crappy content is JUST what your business NEEDS (yes you read that right)
* The questions to ask yourself/your audience to create binge-worthy content

Rachael teaches us about Facebooks most overlooked superpower 🦸 that will really help you to get to know your audience, their needs, what they are paying attention to and what they are responding to.

Once you know this, you can create content built for them that will be irresistible.

She also shares how the branding, web design, or marketing strategy process is kinda like doing therapy on your business. People are going to have a personal breakthrough by going through this process. Business can be an extremely emotional journey...especially for small businesses. The business owners' hopes and dreams are baked into their business. It is the culmination of all of their strengths, as well as all of their weaknesses.

She will also share how momentum is far more important than a perfect presentation, especially since most people don’t EXPECT perfection anymore.

To connect with Rachel check her out here:
https://www.rkaink.com/awkward-marketing/