Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG! A show about teaming up your sales and marketing to win big in business!
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Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG! A show about teaming up your sales and marketing to win big in business!
How to connect with consumers who are sick š¤®of marketing and advertising with Emmanuel Probst
TAG! Sales & Marketing Podcast
58 minutes
6 years ago
How to connect with consumers who are sick š¤®of marketing and advertising with Emmanuel Probst
Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers, we have become insensitive to most advertising.
Brands that succeed are the ones that help us find meaning. In this process, the brands became meaningful in and of themselves.
On this episode Emmanuel Probst - Author of the book āBrand Hacksā shares how your brand can develop true meaning in the eyes of the customer and how you can develop an emotional connection with them.
Connecting emotionally with your customers is incredibly important because emotion drives loyalty.
TAG! Sales & Marketing Podcast
Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG! A show about teaming up your sales and marketing to win big in business!
