For too long, women have been told to “just deal with it” when it comes to menopause. Symptoms dismissed, pain minimized, hormones ignored. Joanna Strober wasn’t willing to accept that, and she’s making sure the rest of us don’t have to either.
As the co-founder and CEO of Midi Health, Joanna is rewriting the rules for women’s healthcare. Menopause isn’t a niche issue. It’s a universal experience for women. And yet the system wasn’t built for us. Joanna’s story is about building power in an overlooked market, creating access where there was none, and showing that women’s health is not only necessary, it’s non-negotiable.
Key Takeaways:
Learn More About Joanna:
Website: joinmidi.com
LinkedIn: Joanna Strober
Instagram: @joannastrober
About Our Guest:
Joanna Strober is a visionary healthcare leader and CEO/co-founder of Midi Health, the fastest-growing national telehealth clinic transforming how women navigate menopause and midlife. Since launching in 2021, Joanna has propelled Midi to serve tens of thousands of patients with insurance-covered, personalized care in all 50 states—filling a massive gap in women’s healthcare. Before Midi, she founded and scaled Kurbo Health, a digital platform tackling childhood obesity, which was acquired by WW in 2018.
Recognized as a CNBC 2025 Changemakers and TIME100 Most Influential People in Health 2025, Joanna is a fierce advocate for women’s health equity. Her leadership has earned national honors—including a White House award for her groundbreaking campaign protecting women’s healthcare access—and sparked viral conversations that challenge the status quo, like forcing Noom to retract an ageist ad. Backed by visionary investors such as Sheryl Sandberg, Connie Britton, and Amy Schumer, Joanna is at the forefront of redefining care for women at midlife, driving real, systemic change in a historically neglected space.
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