Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
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Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
Taking a Stand for Product Experience with Marcus Andrews, Director of Product Marketing at Pendo
Taking a Stand: Point of View Marketing
18 minutes
4 years ago
Taking a Stand for Product Experience with Marcus Andrews, Director of Product Marketing at Pendo
At Pendo, they believe the best product experience wins. In other words, product teams that are data-driven, customer-centric, and strategic create the category-leading products. With this point of view, they are providing software product teams a suite of tools to get the job done. Now it’s Marcus’ job to make sure the entire company is conveying that message correctly. Tune into this episode to find out how he’s keeping that story consistent throughout the company while continuously adapting it to market changes.
Taking a Stand: Point of View Marketing
Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
