Talents to Titans: Africa's Creative Economy Podcast
Titilayo Adeyeri-Udonsak
4 episodes
5 months ago
The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
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The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
Beyond the Paycheck: The Strategic Art of Sports Sponsorships
Talents to Titans: Africa's Creative Economy Podcast
14 minutes
8 months ago
Beyond the Paycheck: The Strategic Art of Sports Sponsorships
Sponsorships are strategic partnerships that amplify creative work, provide funding, and connect talent with global opportunities, with the sports sponsorship market valued at over $70 billion yet Africa remains underrepresented. • Building a marketable brand is crucial before seeking sponsorships - define your value and unique story • Engage actively with your audience - brands want partners with loyal followers and meaningful interaction • Create quality, consistent content that aligns wit...
Talents to Titans: Africa's Creative Economy Podcast
The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
