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Tales From The PROS
Michael Georgiou: Imaginovation, CMO, Entrepreneur, Podcaster, Influencer
74 episodes
1 month ago
Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency. If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space. Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.
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Entrepreneurship
Technology,
Business
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All content for Tales From The PROS is the property of Michael Georgiou: Imaginovation, CMO, Entrepreneur, Podcaster, Influencer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency. If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space. Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.
Show more...
Entrepreneurship
Technology,
Business
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Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches
Tales From The PROS
30 minutes
1 month ago
Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches


In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence open up about the hidden challenges that quietly derail SaaS startups. These issues often go unnoticed until it is too late, and they rarely have anything to do with funding or technology. Instead, the real problems show up in planning, leadership, market understanding, and the founder’s mindset.


Drawing from real stories and years of working closely with founders, they talk about why a strong business model matters, how emotional resilience shapes decision making, and why continuous innovation is a non-negotiable part of building a lasting SaaS product.

If you are building or growing a SaaS startup, this conversation will help you recognize the early signs, avoid common traps, and build with more clarity and confidence.


🎯 Highlights You Won’t Want to Miss

  • The real reasons SaaS startups fail behind the scenes
  • Why planning and direction matter more than a “unique idea”
  • Market validation that actually reflects user demand
  • How mindset and emotional resilience shape every decision
  • Why branding and differentiation influence traction
  • The role of leadership in keeping teams aligned and motivated
  • How continuous innovation keeps your product alive


🎧 Listen and Subscribe

  • Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ

  • Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

  • YouTube: https://www.youtube.com/@Imaginovation/podcasts

  • SoundCloud: https://soundcloud.com/talesfromthepros

🗂 Topics We Cover

  • Why planning and clarity decide how fast startups grow
  • What real market validation looks like and why feedback matters
  • The emotional side of being a founder and staying resilient
  • How branding shapes trust and early adoption
  • What a sustainable SaaS business model includes
  • How leadership influences team culture and progress
  • Why innovation can never stop after launch


💡 Takeaways

  • Poor planning and unclear direction quietly kill SaaS startups.
  • Founders need a strong, realistic mindset to get through challenges.
  • Market validation must come before building, not after.
  • Emotional resilience helps founders make better long-term decisions.
  • Good branding and differentiation help a product stand out.
  • A sustainable business model is essential for long-term success.
  • Leadership shapes team motivation, culture, and productivity.
  • Continuous innovation keeps your product relevant and competitive.

⏱️ Chapters

00:00 Introduction to Silent Killers of SaaS Startups
02:56 The Importance of Planning and Mindset
05:57 Understanding Market Validation and User Feedback
08:56 Navigating Challenges and Emotional Resilience
11:55 The Role of Branding and Differentiation
14:48 Building a Sustainable Business Model
17:38 Leadership and Team Dynamics
20:37 Continuous Innovation and Adaptation
23:55 Conclusion and Key Takeaways

Tales From The PROS
Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency. If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space. Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.