Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that. In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time. We'...
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Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that. In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time. We'...
Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners
Talk Copy to Me | Content + Copywriting Podcast
21 minutes
2 months ago
Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners
Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business. When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident. In this...
Talk Copy to Me | Content + Copywriting Podcast
Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that. In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time. We'...
