Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
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Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
Cutting Through the AI Marketing Noise: Consistency and Clarity – With Andy Roller Ep. 113
Talk to Th3 Doc with Steve Meek
49 minutes
3 months ago
Cutting Through the AI Marketing Noise: Consistency and Clarity – With Andy Roller Ep. 113
“No ASAP. ASAP is poison for cultures.” – Andy Roller
Are you letting urgency derail your company’s focus? In this episode, Andy Roller shares why slowing down, clarifying priorities, and letting marketing lead strategy will set your organization apart in a noisy, AI-driven world.
👉 Leaders will walk away with practical tools to align marketing and sales, strengthen client relationships, and build consistency that outlasts any trend.
Guest Bio
Andy Roller – Founder, XPO Marketing
Andy Roller helps businesses scale smarter by aligning identity, leadership, and marketing strategy. With decades of experience guiding organizations through growth and transformation, Andy has built a reputation for cutting through the noise and focusing on fundamentals that drive profit and impact.
Vitals (Key Metrics)
📊 88% of marketers use AI daily – underscoring the massive shift in the industry.
📈 Consistency drives long-term success – outperforming “one-time brilliance” every time.
💡 Quality of traffic > Quantity of traffic – a metric shift leaders must embrace.
Medical History (Summary)
This episode delivers a clear roadmap for leaders navigating AI disruption, highlighting how identity, clarity, and consistent execution can transform marketing from a cost center into a growth driver.
Exam (Detailed Description & Chapters)
Here’s what we cover:
• 00:00 – Leadership and Identity: Why identity matters more than tactics.
• 03:17 – AI’s Impact on Marketing: How leaders can use AI without losing the human touch.
• 10:16 – Lessons from Great By Choice: Consistency beats brilliance in business growth.
• 15:50 – Balancing Operations and Innovation: Finding your “sweet spot” for profitability.
• 22:27 – Building Client Relationships: Guiding, not vending, creates lasting value.
• 29:09 – Identifying Profitability: Asking the right questions for the right clients.
• 33:17 – Navigating Marketing Noise: Standing out in the flood of AI content.
• 37:47 – Aligning Sales and Marketing: Why marketing must lead strategy.
• 44:22 – Personal Ownership in a Noisy World: Taking responsibility for clarity and results.
Treatment Plan (Resources & Links Mentioned)
• Great By Choice by Jim Collins – referenced as a leadership cornerstone.
• XPO Marketing – Andy’s firm helping leaders align identity and growth strategy.
________________________________________
Call to Action (Guest)
💬 Andy encourages leaders to rethink how their identity shapes marketing and sales alignment. Connect with him and learn more at XPO Marketing (insert provided guest URL).
Podcast Call to Action
📲 Subscribe on your favorite podcast platform, leave a comment, or share this episode with a colleague.
🚀 Ready to explore how The Fulcrum Group can support your IT strategy? Book an initial consultation at: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
🎧 Listen on: Apple Podcasts | Spotify | iHeartRadio | PocketCasts | Amazon Music
Glossary
• AI (Artificial Intelligence): Software systems that simulate human intelligence to automate tasks and analyze data.
• ASAP Culture: A work environment defined by constant urgency, often eroding clarity and focus.
Keywords / Hashtags
#AI #MarketingStrategy #Leadership #Identity #SMBLeadership #ClientRelationships #BusinessGrowth #Consistency #Innovation #Profitability #MarketingAndSales #NoASAP #DigitalTransformation #AIContent #BusinessClarity #DFWBusiness #OutsourcedIT #FulcrumGroup #TalkToTh3Doc #AndyRoller
📩 Email Steve: thedoctor@fulcrumgroup.net
🔗 LinkedIn: Steve Meek
Fulcrum Group Links:
🌐 IT Services For DFW Businesses | The Fulcrum Group, Inc.
📞 Sales: 817-337-0300 | ✉️ sales@fulcrumgroup.net
📺 YouTube Channel | 🐦 @TheFulcrumGroup | 📘 The Fulcrum Group, Inc.
Talk to Th3 Doc with Steve Meek
Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
