Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
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Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
From Guesswork to Growth: Building a Sales System That Works – With Joe English Ep. 112
Talk to Th3 Doc with Steve Meek
57 minutes
3 months ago
From Guesswork to Growth: Building a Sales System That Works – With Joe English Ep. 112
💡 Top Takeaway
“If you know your numbers, you know whether you’re winning.”
❓ Are you flying blind in your sales process?
👉 If you're an SMB owner still relying on gut instinct instead of metrics, this episode is your wake-up call. Learn how to build a scalable, predictable sales machine — and what your numbers are really telling you.
👤 Guest Bio
Joe English, VP of Member Success at TruMethods.
With decades of leadership in sales operations, Joe has helped thousands of MSPs and tech firms build better sales processes and outcomes. At TruMethods, he helps members transform from reactive selling to proactive sales performance. He’s a passionate advocate for building structure, measuring success, and developing a winning culture.
📊 Vitals
• 98% of companies don’t use a sales playbook → Chaos instead of consistency.
• $1M+ MRR growth possible by reviewing your sales funnel, according to Joe’s clients.
• Win Rate Math: Track inputs (calls), conversions (appointments), and close rates — or risk guessing.
• Playbook > Personality: Top sales teams succeed through repeatable systems, not one charismatic closer.
🩺 Medical History (Summary)
This episode is a playbook for SMB leaders tired of unpredictable sales. Joe English breaks down the mindset, math, and structure behind sustainable revenue growth — and why “winging it” is not a strategy.
🔍 Exam (Detailed Description)
Key Chapters & Topics:
• 00:44 – Why 98% of SMBs lack a sales playbook
• 04:46 – Systems vs. stars: Why structure wins
• 10:13 – The most important sales metrics to track
• 19:32 – “You can’t manage what you can’t measure”
• 28:14 – How AI supports, not replaces, sales
• 31:48 – Data governance and ethical sales enablement
• 39:04 – Building a winning culture in your sales org
• 44:51 – The real reason your sales lose momentum
• 51:34 – “Find a way to win every day.”
• 53:06 – How to build scoreboards your team will use
💊 Treatment Plan (Links Mentioned)
• TruMethods – Joe’s sales coaching platform for MSPs
• Past Related Episode: The Cyber Compliance Checklist with Michael Senkbeil – Ep. 106
📞 Call to Action (CTA) – Guest
Joe invites listeners to learn more at trumethods.com and consider joining the community of MSP leaders using structure and coaching to drive performance.
🎯 Podcast Call to Action (CTA)
🎧 Subscribe now on your favorite platform to never miss an episode:
Apple Podcasts | Spotify | iHeartRadio | PocketCasts | Amazon Music
💬 Drop us a comment, like the episode, and share it with a fellow leader.
📥 Or request a tech consult from The Fulcrum Group at:
👉 https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
📚 Glossary
• MRR – Monthly Recurring Revenue
• Sales Playbook – A documented strategy outlining messaging, process, and steps for selling
• AI in Sales – Use of artificial intelligence to enhance, not replace, human-led sales efforts
• Win Rate – The percentage of deals closed from total opportunities
🔑 SEO Keywords & Hashtags
#SalesStrategy #SMBGrowth #SalesPlaybook #SalesMetrics #TruMethods #JoeEnglish #TalkToTh3Doc #FulcrumGroup #SalesSuccess #MSPMarketing #OutsourcedIT #WinningCulture #B2BSales #AIinSales #SalesOperations #ConsultativeSelling #DFWBusiness #LeadershipTips #SalesSystem #TechPodcast #BusinessDevelopment
🏥 Fulcrum Group – Contact Info
📞 Sales: 817-337-0300
📧 Email: sales@fulcrumgroup.net
🌐 Website: The Fulcrum Group
🔗 LinkedIn Business
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📷 Instagram: @TheFulcrumGroupInc
📨 Email Steve directly: thedoctor@fulcrumgroup.net
Talk to Th3 Doc with Steve Meek
Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
