Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
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Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
How Emotional Fit Drives Business Growth in the AI Age – With Dr. Joshua Wilson Ep. 110
Talk to Th3 Doc with Steve Meek
58 minutes
3 months ago
How Emotional Fit Drives Business Growth in the AI Age – With Dr. Joshua Wilson Ep. 110
In this episode, Steve welcomes Dr. Joshua Wilson, behavioral finance expert and Founder of NeuBeFi, to uncover the hidden influence of subconscious decision-making in your business strategy.
💡 Top Takeaway
“The brain decides before the mind.”
Marketing, messaging, and technology alignment all fail when you forget the emotional driver of client decisions. This episode shows you how to build trust, sharpen your value prop, and scale growth through emotional fit.
🎯 SMB leaders will walk away with a clearer, emotionally tuned lens to re-evaluate how they market, sell, and scale their business.
👤 Guest Bio
Dr. Joshua Wilson, Founder at NeuBeFi, is a behavioral finance expert who helps growth-stage businesses, professional service firms, and tech leaders scale with strategic clarity and emotional intelligence. He has built and exited multiple companies and now coaches leaders on aligning messaging with real human behavior.
🔗 Website: www.neubefi.com
🔗 LinkedIn: Joshua Wilson
📊 Vitals
• 95% of decisions are subconscious – Logic follows emotion. Structure your marketing to resonate first, explain second.
• 88% of buyers prioritize trust over features – Brand clarity and emotional fit drive decisions (PwC, Edelman).
• 60% of SMBs suffer from misaligned messaging – Muddled communication sabotages tech investments (Salesforce).
🩺 Medical History (Summary)
This episode is a strategic reframe for SMBs navigating AI, automation, and market saturation. Learn why emotional fit is the overlooked driver of loyalty, growth, and trust.
🔬 Exam (Chapters & Topics)
• 00:00 – Introduction and Josh's behavioral lens on decision-making
• 06:00 – Why “everyone creating content” is a problem for trust
• 08:50 – The science behind subconscious business decisions
• 14:00 – How emotional clarity increases conversion
• 20:30 – Redefining marketing as connection, not broadcasting
• 33:00 – The messaging mistake most growing companies make
• 40:00 – How AI raises the bar on trust
• 54:00 – Building a scalable strategy with emotional fit at the core
💊 Treatment Plan (Resources & Links)
• Visit https://www.neubefi.com for strategic consulting
• Explore more from Josh on YouTube
• Connect on LinkedIn: Dr. Joshua Wilson
📣 CTA – Guest
Want to work with Joshua or learn how to align your messaging with real human behavior?
📬 Visit NeuBeFi or connect on LinkedIn
🎯 CTA – Podcast
Subscribe on your favorite platform:
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📩 Book a consult or contact Fulcrum: Podcast Page
✉️ Email: sales@fulcrumgroup.net | ☎️ 817-337-0300
📘 Glossary
• Behavioral Finance – The study of how psychological factors affect economic decisions.
• Emotional Fit – Alignment between a brand and the subconscious emotional expectations of a client.
• AI – Artificial Intelligence; machine learning tools that simulate human logic.
• Messaging Clarity – A brand’s ability to communicate its value proposition in a simple, emotionally resonant way.
🏷️ Suggested Tags / Hashtags (20)
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#BusinessGrowth
#MessagingMatters
#AIForSMBs
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Talk to Th3 Doc with Steve Meek
Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
