Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
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Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
Why Every Penny Counts When Tariffs Hit Your Bottom Line – With Jeff Jones Ep. 10
Talk to Th3 Doc with Steve Meek
49 minutes
4 months ago
Why Every Penny Counts When Tariffs Hit Your Bottom Line – With Jeff Jones Ep. 10
💡 What do cowboy boots, China tariffs, and mindset coaching have in common?
This episode will change how you think about margins, manufacturing, and leadership clarity. Jeff Jones reveals how something as small as a 4¢ tariff can create a multi-million-dollar ripple—and how to turn disruption into direction.
"Every penny counts right now."
Guest Bio
Jeff Jones, Founder of Twisted X, built an iconic western footwear brand that’s now leading the sustainability charge in American manufacturing. With boots made of recycled materials and bold reshoring strategies, Jeff brings both grit and green thinking to today’s SMB landscape.
Vitals (Stats & Metrics)
• 4 cents/pair = $4M/year: Small tariffs add up fast when you ship millions of products.
• 95% of footwear is imported: Highlights U.S. manufacturing dependency and risk.
• 80/20 leadership principle: Jeff uses coaching tools like Kolbe and DISC to drive business clarity.
• Post-pandemic impact: From “pallets in parking lots” to reshoring planning.
Medical History (Summary)
Jeff Jones shares an unfiltered look at how tariffs, supply chain chaos, and leadership blind spots forced him to rethink every part of his business—from sourcing to self-awareness.
Exam (Detailed Breakdown)
📍 00:00 – Meet Jeff Jones & Twisted X’s origin story
📍 05:48 – Tariffs 101: Why 4 cents matters
📍 12:55 – Boot math: Unit margins at scale
📍 19:18 – “You can’t grill with a candle”: The fallacy of simple reshoring
📍 24:40 – The pandemic’s wake-up call on logistics
📍 31:05 – From footwear to feedback: How leadership coaching changed Jeff’s trajectory
📍 34:50 – “Most leaders need a mirror”: Coaching insights & mindset shifts
📍 41:30 – Embracing discomfort, facing friction, and investing in people
Treatment Plan (Resources & Mentions)
• Twisted X – Eco-forward Western footwear
• Leadership coaching tools: Kolbe, DISC
• Past episode reference: Why Identity Is Now Your Weakest Link – Ep. 107
Call to Action (Guest)
👢 Want to learn more about Twisted X’s sustainable mission or connect with Jeff?
Visit twistedx.com or follow the brand’s innovation journey on LinkedIn.
Podcast Call to Action (Fulcrum)
✅ Like what you heard? Subscribe on your favorite platform:
🎧 Apple Podcasts | Spotify | iHeartRadio | PocketCasts | Amazon Music
📝 Request your initial consultation at: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
Glossary
• Tariff – A government-imposed tax on imported goods.
• Reshoring – The practice of bringing manufacturing back to the domestic market.
• Kolbe – A psychometric tool to measure instinctive strengths.
• DISC – A behavioral assessment tool measuring personality traits.
Top 20 SEO Hashtags
#SupplyChain #Tariffs #SMBLeadership #Reshoring #ManufacturingMatters
#FootwearIndustry #TwistedX #MadeInUSA #SustainableBusiness #MarginsMatter
#BusinessMindset #LeadershipDevelopment #CoachingTools #KolbeIndex #DISCProfile
#Entrepreneurship #CrisisLeadership #CashFlowMatters #TalkToTh3Doc #FulcrumGroup
Talk to Th3 Doc with Steve Meek
Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.
With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds.
While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.
