A few coaches recently have brought questions about set coaching programmes into the supervision room. Marketing-wise, set programmes are an excellent way to instill certainty and trust in your coaching, by selling the idea that a “proven method” or relied upon series of exercises, assessments, or lines of inquiry are going to create a particular outcome within a certain timeframe. Now every serious coach knows that in reality, those kind of journeys at best are opening doors into the convers...
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A few coaches recently have brought questions about set coaching programmes into the supervision room. Marketing-wise, set programmes are an excellent way to instill certainty and trust in your coaching, by selling the idea that a “proven method” or relied upon series of exercises, assessments, or lines of inquiry are going to create a particular outcome within a certain timeframe. Now every serious coach knows that in reality, those kind of journeys at best are opening doors into the convers...
Deep Dive on Sales, Marketing & Love with Andrea Matuz
Talking about Coaching
1 hour 47 minutes
11 months ago
Deep Dive on Sales, Marketing & Love with Andrea Matuz
In this conversation, Yannick Jacob and Andrea Matuz explore the intricate relationship between coaching, supervision, marketing, and sales. They discuss the importance of authenticity in both the coaching process and marketing strategies, emphasizing the need for coaches to connect with potential clients while also navigating their own discomfort with visibility and sales. The dialogue highlights the significance of numbers in tracking progress and the necessity of building genuine relations...
Talking about Coaching
A few coaches recently have brought questions about set coaching programmes into the supervision room. Marketing-wise, set programmes are an excellent way to instill certainty and trust in your coaching, by selling the idea that a “proven method” or relied upon series of exercises, assessments, or lines of inquiry are going to create a particular outcome within a certain timeframe. Now every serious coach knows that in reality, those kind of journeys at best are opening doors into the convers...
