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Talking in Creative Circles
JacPod
10 episodes
4 days ago
Talking in Creative Circles is the official podcast of the Creative Circle. In this series we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes and share the inspiration that drives creativity forward. Email us your suggestions on info@creativecircle.co.za. Talking in Creative Circles is produced in partnership with Kagiso Media Radio.
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Marketing
Arts,
Business,
Design
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All content for Talking in Creative Circles is the property of JacPod and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Talking in Creative Circles is the official podcast of the Creative Circle. In this series we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes and share the inspiration that drives creativity forward. Email us your suggestions on info@creativecircle.co.za. Talking in Creative Circles is produced in partnership with Kagiso Media Radio.
Show more...
Marketing
Arts,
Business,
Design
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How do you earn Earned Media?
Talking in Creative Circles
37 minutes 51 seconds
1 year ago
How do you earn Earned Media?
In this episode we talk the highs and lows of Earned Media with Keri-Ann Stanton, PR Strategist and Creative at KAMuses; Steph Van Niekerk, ECD at TBWA\ Hunt Lascaris and Mike Sharman, Chief Creative Officer at Retroviral. They break down what sets earned media apart from paid and owned media, why PR is crucial from the start of a campaign, and how to create content that catches media attention and engages audiences. Listen in for practical insights on going viral, navigating the changing media landscape, and crafting genuine, impactful messages.
Talking in Creative Circles
Talking in Creative Circles is the official podcast of the Creative Circle. In this series we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes and share the inspiration that drives creativity forward. Email us your suggestions on info@creativecircle.co.za. Talking in Creative Circles is produced in partnership with Kagiso Media Radio.