In this episode of 'Talking in Creative Circles,' Julie Maunder, founder of Ididthat.co, hosts a discussion with industry veterans Xolisa Dyeshana, Chief Creative Officer at Joe Public, and Alex Goldberg, Creative Partner at Ogilvy Cape Town. They delve into the highlights of the Creative Circle Best of Year Awards, discussing standout campaigns and the judging process. The conversation covers some of the categories including film, print, audio, and digital communication, emphasising the importance of storytelling, compelling case study creation, and client-agency collaboration. They reflect on the evolving standards in South African advertising, highlighting innovative campaigns. This episode is packed with insights and advice for creating award-winning work, making it essential listening for anyone in the industry. Key moments: 00:58 Overview of Creative Circle Best of Year Awards 01:18 Meet the Industry Experts 01:55 Judging the Best of the Year 04:17 Debating the Top Work 06:39 Innovation in South African Advertising 09:35 Creating Award-Winning Campaigns 14:58 The Importance of Case Study Videos 19:01 Client-Agency Collaboration 30:21 Integrated vs. Film Categories 32:55 The Power of Storytelling in Advertising 33:43 Crafting Compelling Film Pieces 34:18 The Impact of Integrated Campaigns 37:45 Celebrating Excellence in Print 40:59 Radio: South Africa's Strong Suit 44:37 Innovative Out of Home Campaigns 46:55 Design Excellence in Advertising 49:59 Digital Communication Highlights 54:58 PR and Media Communication Success 56:44 Final Thoughts and Industry Insights