Richard Prout, Chief Product and Innovation Officer at Zambrero, take us through his journey from London hospitality to helping build a mission-driven global brand. We explore Zambrero’s Plate 4 Plate initiative, which is set to surpass 100 million meals donated this year, and how the team keeps consumer needs at the heart of innovation. Richard also shares why Zambrero partnered with Fable to launch Pulled Shiitake Mushrooms and gives us a look at the brand’s international growth across the ...
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Richard Prout, Chief Product and Innovation Officer at Zambrero, take us through his journey from London hospitality to helping build a mission-driven global brand. We explore Zambrero’s Plate 4 Plate initiative, which is set to surpass 100 million meals donated this year, and how the team keeps consumer needs at the heart of innovation. Richard also shares why Zambrero partnered with Fable to launch Pulled Shiitake Mushrooms and gives us a look at the brand’s international growth across the ...
Greg Creed, former CEO Yum! Brands - the story behind the creation of the Mountain Dew Baja Blast at Taco Bell.
Talking Shiitake
58 minutes
11 months ago
Greg Creed, former CEO Yum! Brands - the story behind the creation of the Mountain Dew Baja Blast at Taco Bell.
Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
Talking Shiitake
Richard Prout, Chief Product and Innovation Officer at Zambrero, take us through his journey from London hospitality to helping build a mission-driven global brand. We explore Zambrero’s Plate 4 Plate initiative, which is set to surpass 100 million meals donated this year, and how the team keeps consumer needs at the heart of innovation. Richard also shares why Zambrero partnered with Fable to launch Pulled Shiitake Mushrooms and gives us a look at the brand’s international growth across the ...
