Richard Prout, Chief Product and Innovation Officer at Zambrero, take us through his journey from London hospitality to helping build a mission-driven global brand. We explore Zambrero’s Plate 4 Plate initiative, which is set to surpass 100 million meals donated this year, and how the team keeps consumer needs at the heart of innovation. Richard also shares why Zambrero partnered with Fable to launch Pulled Shiitake Mushrooms and gives us a look at the brand’s international growth across the ...
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Richard Prout, Chief Product and Innovation Officer at Zambrero, take us through his journey from London hospitality to helping build a mission-driven global brand. We explore Zambrero’s Plate 4 Plate initiative, which is set to surpass 100 million meals donated this year, and how the team keeps consumer needs at the heart of innovation. Richard also shares why Zambrero partnered with Fable to launch Pulled Shiitake Mushrooms and gives us a look at the brand’s international growth across the ...
Professor Peter Singer - what does the philosophical founder of the vegan movement think about our new beef and shiitake blended meat product?
Talking Shiitake
20 minutes
1 year ago
Professor Peter Singer - what does the philosophical founder of the vegan movement think about our new beef and shiitake blended meat product?
Today I have the incredible honor of Talking Shiitake with Professor Peter Singer. In 1974 Peter wrote the book Animal Liberation which laid the philosophical foundation for the vegan movement. This book played a huge role in my going vegan and co-founding Fable so Peter has been hugely influential in my life. He’s done the same for many others too - in addition to helping lead the animal rights movement he’s helped lead the effective altruism movement and this year he retired as the Professo...
Talking Shiitake
Richard Prout, Chief Product and Innovation Officer at Zambrero, take us through his journey from London hospitality to helping build a mission-driven global brand. We explore Zambrero’s Plate 4 Plate initiative, which is set to surpass 100 million meals donated this year, and how the team keeps consumer needs at the heart of innovation. Richard also shares why Zambrero partnered with Fable to launch Pulled Shiitake Mushrooms and gives us a look at the brand’s international growth across the ...
