00:00 - Intro & Smile.io Sponsorship
01:22 - Programmer or whatever we are
01:52 - Dave’s alter-egos and promo quotas
03:15 - Wizard hats and Halloween strategy
05:10 - Token Dave and the AI leaderboard
08:00 - Kalen’s Shop Minis experiments
11:40 - Mystery boxes, swipes, and feedback loops
18:00 - Product descriptions and brand voice
24:30 - Checkout testing and PDQ deep dive
27:20 - Claude Code, Codex, and context hoarding
33:10 - Git work trees, DBT, and late-night agent coding
38:30 - Modal debugging and test automation pain
44:00 - Cookie banners, Nacho Libre, and existential dev talk
47:00 - Hiring stories, fashion jobs, and North Carolina dreams
50:40 - Claude reading secrets and the security rabbit hole
51:55 - “Find the Shopify PM”
52:45 - ShopifyQL and analytics tinkering
53:57 - AI-driven emails and the LTV flashback
1:01:00 - Brand voice and prompt tuning
1:07:00 - Testing at scale with AI
1:10:00 - SaaS vendor therapy and A/B test chaos
1:13:00 - Wrapping up: Minis, optimism, and candy plans