On this episode of the Tandem Talks Podcast, Carrie and Craig speak with Tisha Marie Pelletier, author, podcast host, Chief Experience Officer at Tisha Marie Enterprises, and Founder of Property with Personality. Starting the journey of entrepreneurship is not a clean cut process. It takes grit and persistence because nobody gets it 100% right at the first try. Tisha shares some tips for aspiring entrepreneurs who are thinking of making their side hustles their main businesses, including the importance of mentorship and the multifaceted benefits of investing in yourself. She explains that focusing on skills that you enjoy and delegating the rest makes you a badass entrepreneur primarily because you enjoy what you are doing. For Tisha, letting your authenticity shine comes back in more ways than you could ever imagine. This benefits in creating meaningful connections while networking and it also helps in solidifying who and what your personal brand is all about. Your personal brand is something you carry with you and this is especially relevant to solopreneurs and small companies.