In this episode of Triffin's Founder Stories, Tash sits down with Meagan Pate, co-founder of Straand and co-owner of Three Warriors, to explore how she helped create not just one but two cult beauty brands. Meagan shares how her background in glossy magazines shaped her understanding of brand storytelling, what it takes to create a new category in beauty, and the lessons she’s learned building both a VC-backed and a self-funded business. Expect insights on: How Straand turned “scalp shame” in...
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In this episode of Triffin's Founder Stories, Tash sits down with Meagan Pate, co-founder of Straand and co-owner of Three Warriors, to explore how she helped create not just one but two cult beauty brands. Meagan shares how her background in glossy magazines shaped her understanding of brand storytelling, what it takes to create a new category in beauty, and the lessons she’s learned building both a VC-backed and a self-funded business. Expect insights on: How Straand turned “scalp shame” in...
The Brutal Truth About Scaling: CAC, LTV & the Doom Spiral
Tash Talks TV
32 minutes
6 months ago
The Brutal Truth About Scaling: CAC, LTV & the Doom Spiral
In this special Triffin Founder Story episode of Tash Talks, Tash sits down with Ian Cruickshank, VP of Product at Triffin and a finance expert who’s helped scale multiple high-growth e-commerce brands. From whether to prioritise profit or growth, to the silent killers lurking inside your P&L, Ian breaks down the raw realities of building a sustainable business. You’ll learn how to calculate CAC properly, why LTV is often misunderstood, how inventory decisions can make or break your...
Tash Talks TV
In this episode of Triffin's Founder Stories, Tash sits down with Meagan Pate, co-founder of Straand and co-owner of Three Warriors, to explore how she helped create not just one but two cult beauty brands. Meagan shares how her background in glossy magazines shaped her understanding of brand storytelling, what it takes to create a new category in beauty, and the lessons she’s learned building both a VC-backed and a self-funded business. Expect insights on: How Straand turned “scalp shame” in...
