In this Tuesday Twilight Show, Timea explores how business and academia can truly work together in higher education – not just in theory, but in day-to-day teaching and assessment. She’s joined by Mohammed Al-Jobori, lecturer and module leader in Business & Management, and business coach Bayo Igoh, who share concrete case studies where students co-create real business plans, run simulations, and even design live websites for small and medium-sized enterprises. They dig into the benefits for students (employability, soft skills, real portfolios), the gains for businesses, and the very real challenges around communication, motivation and assessment. The panel also considers where AI fits into this picture, and why closer collaboration, incubators, networking and shared spaces might be the future of higher education. This show is brought to you in partnership with Hachette Learning and BETT Show 2026.