Get actionable tactics for using the power of software to grow & scale your business. Take your business to the next level. Join host Dan Hafner for specific tactics, lessons and tools to change your perspective (and possibly even your marketing strategy). Learn and implement useful strategies and tactics for leveraging your own app or software to get more leads, make more sales, free up your time and become the go-to authority in your niche.
Get actionable tactics for using the power of software to grow & scale your business. Take your business to the next level. Join host Dan Hafner for specific tactics, lessons and tools to change your perspective (and possibly even your marketing strategy). Learn and implement useful strategies and tactics for leveraging your own app or software to get more leads, make more sales, free up your time and become the go-to authority in your niche.

In this episode, Dan Hafner and Eric Anderson dive into the intricacies of B2B sales, focusing on the importance of a buyer-centric approach. They discuss the role of AI and vibe coding in revolutionizing software development and how companies can leverage these technologies to enhance their sales processes. Eric shares insights from his experience at Walnut, emphasizing the need for clarity in value propositions and the benefits of product-led growth.
Check out Walnut: walnut.io