2025 was the year AI stopped being a "lab project" and started doing real work. In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from "AI washing" to execution, finally ditching vanity metrics for board-ready ROI. Looking ahead to 2026, the duo debates the next frontier: Agentic A...
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2025 was the year AI stopped being a "lab project" and started doing real work. In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from "AI washing" to execution, finally ditching vanity metrics for board-ready ROI. Looking ahead to 2026, the duo debates the next frontier: Agentic A...
Beyond Demand Gen: Why Growth Marketing is a Mindset, Not a Title | Rob Freedman
Tech Marketing Rewired
44 minutes
4 weeks ago
Beyond Demand Gen: Why Growth Marketing is a Mindset, Not a Title | Rob Freedman
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Growth marketing isn’t a buzzword here; it’s a practical operating system that replaces vanity metrics with revenue clarity. I sit down with Rob Freedman, the former VP of Marketing and Partnerships at EZO (now at Surecam), to unpack a full-funnel approach that starts at first touch and keeps going through renewal and expansion. Rob lays out four non-negotiable pillars for 2026: high-velocity ...
Tech Marketing Rewired
2025 was the year AI stopped being a "lab project" and started doing real work. In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from "AI washing" to execution, finally ditching vanity metrics for board-ready ROI. Looking ahead to 2026, the duo debates the next frontier: Agentic A...
