I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
How Authenticity Is Reshaping Modern GTM with Elaine Zelby of TOFU
Tech Marketing Rewired
35 minutes
4 months ago
How Authenticity Is Reshaping Modern GTM with Elaine Zelby of TOFU
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The traditional B2B marketing playbook is crumbling before our eyes. Forms, cold calls, and digital ads aren't delivering like they once did – and marketers are scrambling to adapt to a new reality where trust, authenticity, and human connection reign supreme. Elaine Zelby, founder of AI-powered marketing platform Tofu, brings an electrifying perspective to this seismic shift in go-to-market strate...
Tech Marketing Rewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
