I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
How Bold Marketing Builds Breakout Brands with Udi Ledergor of Gong
Tech Marketing Rewired
44 minutes
4 months ago
How Bold Marketing Builds Breakout Brands with Udi Ledergor of Gong
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if playing it safe is actually the riskiest marketing strategy of all? That's the provocative premise at the heart of my conversation with Udi Ledergor, former CMO and current Chief Evangelist at Gong, who shares the breakthrough strategies from his bestselling book "Courageous Marketing." Udi reveals the counterintuitive truth that most marketers discover too late: following "best practices" ...
Tech Marketing Rewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
