I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
The Launch Playbook Fueling Qualified's Demand Gen Engine with Sarah McConnell
Tech Marketing Rewired
43 minutes
3 weeks ago
The Launch Playbook Fueling Qualified's Demand Gen Engine with Sarah McConnell
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns events into measurable pipeline. If you’ve wondered how to ship, sell, and scale an AI product before the ...
Tech Marketing Rewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
