I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
Translating a Founder's Vision into a Scalable GTM Strategy with Kristen Brooks of Auctane
Tech Marketing Rewired
34 minutes
5 months ago
Translating a Founder's Vision into a Scalable GTM Strategy with Kristen Brooks of Auctane
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever wonder why some fast-growing companies hit a ceiling? The answer often lies in the transition from founder-led storytelling to scalable marketing systems. In this illuminating conversation with Kristen Brooks, Senior Director of Product Marketing at Octane, we unpack the critical challenges companies face when trying to scale beyond their founder's personal network and narrative. Kristen revea...
Tech Marketing Rewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entit...
