In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
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In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
144: Kelsie Edmonds - The Traveling Managing Director
Tech Sales is for Hustlers
1 hour 14 minutes
1 year ago
144: Kelsie Edmonds - The Traveling Managing Director
In this episode of Tech Sales is For Hustlers Marc and Chris are joined by Managing Director, Kelsie Edmonds, a dynamic force hailing from Danville, VA, who has carved out an impressive reputation for herself at memoryBlue.From her humble small-town roots, Kelsie has risen to prominence, leaving a mark on memoryBlue's culture. Venturing out to five of our six offices, she's embarked on the mission of infusing each location with the energy of tech sales. From her initial move to JMU for colleg...
Tech Sales is for Hustlers
In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
