In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
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In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
In the latest episode of Tech Sales is for Hustlers, Marc and Chris are joined by Mike Kelly, the Director of Account Management at CodeHS. Mike has honed his expertise in the EdTech industry, leading a team of eight and making a significant impact in coding education.Post-graduation, like many, Mike faced the challenge of entry-level sales jobs that didn't quite fit the "sales" bill. His first role as a customs broker for seafood importation didn't provide the sales training he had hoped for...
Tech Sales is for Hustlers
In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
