In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
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In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
B2B Revenue Acceleration - Exploring AI in Marketing
Tech Sales is for Hustlers
42 minutes
9 months ago
B2B Revenue Acceleration - Exploring AI in Marketing
AI is quickly becoming an essential tool in any marketing professional’s kit, boosting productivity and revolutionizing the way campaigns are conceptualized, executed, and optimized. In this episode of B2B Revenue Acceleration, host Catarina Hoch, VP of Global Marketing at Operatix/memoryBlue, sits down with Austin Distel, the Senior Director of Marketing at Jasper, to delve into the impact of artificial intelligence (AI) in marketing. This discussion sheds light on how AI can enhance m...
Tech Sales is for Hustlers
In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
