In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
All content for Tech Sales is for Hustlers is the property of memoryBlue and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
B2B Revenue Acceleration - How to Master Your Sales Messaging
Tech Sales is for Hustlers
1 hour
9 months ago
B2B Revenue Acceleration - How to Master Your Sales Messaging
Have you ever wondered why some sales pitches instantly grab your attention, while others fall flat? What's the secret behind crafting compelling, persuasive sales messages that not only captivate but also convert? In today’s episode of B2B Revenue Acceleration, we dive deep into the art and science of sales messaging with host Aurelien Mottier, Co-Founder and CEO at Operatix, and Ben Hunter, Senior Sales Training Specialist at memoryBlue. This episode takes a deep dive into the world of sale...
Tech Sales is for Hustlers
In this episode, Kelly Grafton welcomes back Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore the science of politeness in sales. Drawing from tens of thousands of calls, Bitty breaks down how simple choices in language can protect a prospect’s “face,” reduce friction, and create a more productive conversation. You’ll learn: - Why politeness matters in cold calls and how it prevents hang-ups and hostility - The two components of politeness: niceties (...
