In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
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In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
B2B Revenue Acceleration - Innovative strategies to scale SaaS companies
Tech Sales is for Hustlers
36 minutes
8 months ago
B2B Revenue Acceleration - Innovative strategies to scale SaaS companies
How can SaaS companies scale globally while managing risks and maintaining sustainable growth? In this episode of B2B Revenue Acceleration, Aurelien Mottier sits down with Mike Malloy, CEO of Malloy Industries, to dive deep into the strategies that help SaaS companies scale effectively. Mike kicks off the discussion by sharing his journey and the mission behind Malloy Industries. He then sheds light on the key methods for penetrating new markets and reaching customers across different regions...
Tech Sales is for Hustlers
In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
