In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
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In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
B2B Revenue Acceleration - The Art of Organic Content for Start-Up Brand Building
Tech Sales is for Hustlers
35 minutes
8 months ago
B2B Revenue Acceleration - The Art of Organic Content for Start-Up Brand Building
Organic content should be treated as an essential part of any marketing strategy, particularly for start-ups trying to build their brand. It forms the foundation upon which authentic connections with the audience are built, setting the stage for long-term engagement and loyalty. Join host Catarina Hoch (VP of Global Marketing, Operatix & memoryBlue) and Jake Hurwitz (Founder, Thursday Labs) as they unravel the nuances of organic content and brand building for start-ups in this captivating...
Tech Sales is for Hustlers
In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...
